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Title 
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Why a Book about SRI?
  • Inform the SRI staff members about their place of work and what it has accomplished
  • Internally, history, depending on how it is told, can:
    • Help define an enterprise and its culture
    • Help define who you are and the context for your role
    • The pride and self-determination of independent research:         “I love to work here but I feel I work at, not for, SRI”
    • Motivate
  • Externally, history, depending on how it is told, can:
    • Inform clients and the public; correct misconceptions
    • Help define a reputation



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Some Respected Character Traits of Research
  • Vision - a new perspective, unique and unshakable
  • Problem Solving – answering a specific need
  • Dedication - life-long commitment to field of work
  • Creativity - making a startling change in direction
  • Objectivity - sway or spin not for sale
  • Integrity - steadfastly consistent and honest
  • Initiative - voluntary opening of a new course of action
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Vision - The Origins of Personal Computing
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Some Realizations of Doug Engelbart’s Vision
  • Close and continuous computer access and responsiveness
  • Rapid, real-time human-computer interaction facilitated by software standards and by new tools appropriate to display-centered work
  • Responsive linkages among information objects and between collaborative knowledge workers regardless of their location
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The First Computer Mouse (~1965)
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A Watershed Event in the History of Computing
1968 Fall Joint Computer Conference
 Civic Auditorium, San Francisco
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SRI’s 1968 Demo of Interactive Computing
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SRI’s 1968 Demo of Interactive Computing
- Introduction -
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SRI’s 1968 Demo of Interactive Computing
  - Hypertext -
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SRI’s 1968 Demo of Interactive Computing
 - Video Conferencing and Joint File Creation -
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An Important Confluence -
Connectivity to Information and Collaborators
  • Their operating environment, called NLS, provided close computer-enabled interaction among its participants
  • Jointly created software and journals were daily affairs
  • Electronic messaging existed under NLS
  • When computer networking arose in 1969, SRI was the second such node and extending collaboration to distant people was a straightforward extension of what existed
  • This group became the home of the Network Information Center, for over 20 years the entrance to computer networking: first the ARPANET and next the Internet
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SRI’s Involvement in Early Computer Networking
  • SRI’s Elmer Shapiro:
    • led ARPA’s first ARPANET contract (1968); figure at left from final report
    • helped write the RFP for the IMP
    • suggested the Request for Comment form of network design and specification
    • led first Networking Working Group
    •  wrote RFC 4 on ARPANET unfolding
  • SRI received second IMP and first computer network transmission
  • SRI helped define concepts such as:
    • Network virtual terminal
    • Network virtual circuit (“pipe”)
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Problem-Solving - Perfecting Mobile Digital Radio
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Some Elements of Packet Radio
  • A natural outgrowth of the military context of the ARPANET
  • Because of computer applications, ~100 percent accuracy required in a difficult radio environment
  • Packet switching needed for ARPANET compatability and for handling the vagaries of propagation and noise when moving
  • Chose spread spectrum and CDMA for reasons of detection and channel capacity
  • Kahn and Cerf design TCP to bridge the two dissimilar nets
  • Three places given implementation but SRI’s Jim Mathis     builds the first version that works in a packet radio host
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The First Two-Network (i)nternet Transmission
- 27 August 1976 -
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The First Three-Network (i)nternet Transmission
- 22 November 1977 -
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The Merging of Computing and Communications
  • In the decade from 1968 to 1978 SRI’s contributions to the now pervasive world of integrated computing and communications were significant.
  • From the first realization of real-time personal and collaborative computing on a single machine to the extension of that concept across arbitrary networks and irrelevant distances was, in retrospect, a huge advance.
  • A prophetic vision materialized first on one machine, then one network, and then, through a bit of serendipity, the world of internets.
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Problem-Solving - Perfecting Laser Photocoagulation
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The Laser Photocoagulation Team  
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Coherent's Novus2000 Photocoagulator  
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"Vision's Time Extended"  
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Dedication - Weldon Gibson’s Global Reach
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Instrumental in Putting SRI on the World Map
  • For over 50 years Hoot worked to give SRI a global presence.
  • He was the single most important person to extend SRI business overseas.
  • With Henry Luce of Time Magazine he started the IIC - eleven quad-rennial conferences of world’s CEOs.
  • In 1965 started Japan-Calif. Assoc.
  •  In 1967 helped found the Pacific Basin Economic Council whose members today having a      combined sales of $4 trillion.
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Dedication - Mas Tanabe’s Work in Steroids
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Dr. Mas Tanabe 
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Chronology of Two SRI Anti-Estrogen Drugs  
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Innovation or Creativity - Surgical Telepresence
a radical new method for surgery
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SRI's NIH Proposal 
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From Inside the Patient 
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Time Magazine Excerpt 
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Intuitive Surgical's daVinci System 
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Innovation or Creativity - The Cash Management Account
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Learning Consumer’s Financial Decisions - 1978
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Some SRI Insights
  • Banks had large profits on investment of passbook accounts
  •  Many households saw passbook and savings accounts as inflation hedges and, combined, held the equivalent of         50-100% of their annual income there
  • Since average investors saw financial decisions as both important and complex, intertia governed most decisions
  • Of the many separate financial service vendors, none were moving toward any revolutionary increase in customer convenience
  • An awakened investor might yield this intertia to a simpler and integrated system that offered multiple products

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SRI’s Creative Idea Takes Root at Merril Lynch
  • Over day-long discussions at SRI with the Merrill Lynch CFO, SRI proposed an individual account that handled both cash as well as a range of different investments
  • Most within Merrill Lynch, particularly the commission-centered brokers, were opposed; some thought of it as illegal
  • Don Regan, president, made the decision to proceed and thus was born the Merrill Lynch Cash Management Account (CMA)
  • Took 3 years to overcome States’ protection of banks, etc.
  • By the mid-1980s M-L had over 1 million CMA customers


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Objectivity - The Privatisation of
British Telecom
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The Privatisation of British Telecom (BT)
  • From a 1982 decision by British government, SRI gets two critical tasks:
    • 1) Aid in opening up one half of new cellular market
    • 2) Place a valuation on BT for selling one half of its operations
    • Extremely tight schedule imposed by Dept. of Trade and Industry on both
  • Opening one half of cellular market to competition (proj.= $165K)
    • Assist in the bid formation and evaluation processes
    • Critical technology transitions from analog to digital worlds
    • 3 months for cellular decision including repeated bid revisits
    • Racal-Millcom wins; becomes Vodaphone, now world’s largest
  • Sell 51 percent of BT to small British investors (proj.= $10K)
    • Help British Gov’t and public determine worth of BT
    • Compared cost and quality of service to European PT&Ts
    • Six times bigger than any previous issue on London Exchange
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Integrity - SRI’s Experience in
Swedish Industry
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Dennis Finnigan and the Swedish Order of the North Star 
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Initiative - Chasing down the “infringers” of
SRI’s patents in
ultrasonic imaging
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SRI's work in ultrasonic imaging 
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SRI's Royalty Income History 
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A Propitious Time - SRI Helps Lay the Groundwork
for Disneyland
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Project “Mickey”
  • Not the thematic aspects
  • Select location
  • Supervise construction
  • Set up financial basis
  • Concept of “official ven-dors” helps defray costs
  • Two years to opening on 17 July 1955
  • Black Sunday
  • Instant, ongoing success
  • SRI players go             their separate ways


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Some Respected Character Traits of Research
  • Vision - a new perspective, unique and unshakable
    • Is this good or bad for an organization?
  • Problem Solving – answering a specific need
    • Work and money boundaries are critical to understand.
  • Dedication - life-long commitment to field of work
    • If relevant, difficult to replace.
  • Creativity - making a startling change in direction
    • The basis for all innovation, so encourage.

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Some Respected Character Traits of Research
  • Objectivity - sway or spin; not for sale
    • Essential for research, its surrender must be for explicit and endorsed reasons
  • Integrity - steadfastly consistent and honest
    • If you can’t carry your organization’s name proudly, then help fix that or leave for someplace you can.
  • Initiative - voluntary opening of a new course of action
    • Without stated goals and objectives, deadly
    • Under stated goals and objectives, indispensable
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A Parade of Innovation 
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Mobile Robotics
- An example of artificial intelligence -
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Entrepreneurship - “Maybe I should start a
new company to …”
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Some Companies Started by SRI Alums
  • Fair Isaac & Co. - credit scoring software manages 85% of world’s credit cards and 75% of world’s mortgages
  • Raychem - $billion builder of electrical insulation products
  • Failure Analysis Assoc. - analysis of failure modes and causes
  • Verbatim - worldwide seller of storage products
  • Katun Corp. - world’s largest supplier of copier/printer aftermarket parts - $360M (2001) 19K customers in 170 countries
  • Symantec - began as AI-based database inquiry software (QandA)
  • E*Trade - large online discount brokerage firm
  • ANSA Software - created Paradox database system, sold to Borland in 1989 then bought by Corel in 1996
  • TGV - UNIX simulation and communications software, sold to Cisco in 1996
  • and 81 others listed in the book
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Objectivity - Unbiasing Educational Research
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Remaining Objective in Educational Research
  • SRI has important roles in evaluating Congressionally- mandated changes to our education system, including components such as special ed and early childhood learning
  • The edges of the political spectrum find their way into these education realms and hence into how people interpret them
  • The information SRI collects on the efficacy of these changes gets scrutiny to favor certain social or educational biases
  •  Good examples are the permanence of  early childhood learning projects such as Head Start and why there is a disproportionate excess of black students in special  education
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A Heritage of Innovation 
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Don Nielson
  • Forty-year career at SRI
  • From research engineer in 1959 to Vice President, Computer Science and Technology Division, in 1984
  • Led the SRI team that pioneered the first internet and mobile wireless communications
  • “Retired” in 1998, but has never really left SRI
    • SRI historian and Senior Staff Advisor
    • Leader in the SRI Alumni Association
    • Author of new book, A Heritage of Innovation
      – SRI’s First Half Century
  • A tireless SRI Champion