pricing & licencing
Because software can easily be copied and misappropriated, creating the right pricing and licensing models is critical. But coming up with effective pricing and licensing models isn’t easy. The history of the software business is replete with examples of software companies whose customers eventually defected over what they perceived as unfair pricing and licensing policies. It is also replete with examples of pricing and licensing policies that were too lenient. That is, the software company wasn’t charging nearly enough for its products, and its licensing policies left its intellectual property open to theft.
Getting pricing and licensing models right today is difficult given that more and more software companies are selling software as a service to be accessed through the Internet rather than as an application running on customers’ computers. This has far-reaching implications for pricing and licensing. (For example, read a recent product byte about chefs and grocers. )
We help clients establish effective pricing and licensing models for their software. We do this by helping you better understand the differences and linkages between their pricing and licensing models. We bring processes that enable you to establish the optimal pricing and licensing models for each customer segment – models that will be embraced by customers (because they get the features and benefits they need at an acceptable price), maximize revenue and profits, and protect your intellectual property.
With this deep understanding of pricing and licensing issues, product managers and their teams can make more effective decisions on their product’s architecture, pricing and licensing policies – ones that maximize the value of your products for you and your customers.