enthiosys - motivated from within

understanding customer needs

Buyers of software often have trouble understanding and clearly describing their problems, and articulating detailed solutions. Non-technical users lack the depth and vocabulary to precisely specify what they need; technical representatives are often missing clear priorities, user experience and company-wide scope.

Enthiosys has developed a leading customer research technique – Innovation Games® – and used it with dozens of companies worldwide. Innovation Games are a set of proven techniques for working with customers to gain new insights and deeper understanding, thereby allowing you to create higher value products and services.

The Enthiosys team tailors each Innovation Games engagement to your company’s needs and situation. We can manage turn-key, multi-city projects for you, provide facilitation for your sessions, or train your own researchers and product teams to run their own Innovation Games.

Each session brings together our clients and their customers in small facilitator-led groups. These sessions apply our Innovation Games techniques to capture important insights into customers needs, priorities, motivations and value.

We select the Innovation Games based on your product issues, research goals and objectives. After each session, we gather and analyze results with you to distill results and recommendations.

powerful insights

A major benefits of Innovation Games is that our clients learn directly from their customers – not filtered through a market research survey or third party interview process. Through Innovation Games, we bring you and your customers together so you can learn what they truly want and need, using refreshing and exciting interactions.

Innovation Games sessions generate the powerful insights you need to understand what excites your customers, and what matters to them . Enthiosys literally wrote the book on it – “Innovation Games: Creating Breakthrough Products Through Collaborative Play.” The success of every software product – both new and existing – begins here.