Jan-28-08: Innovation Games interview with Sales Cycle Analytics
On Jnuary 28th, Luke Hohmann was interviewed by Roger Allison, CEO of Sales Cycle Analytics, about Innovation Games® and ways to inject more customer insight into the sales/marketing/product process. The discussion runs approximately twenty minutes.
On Sales Cycle Analytics’ home page, click the “listen” button at bottom – or go directly to the mp3 file.
Sales Cycle Analytics, Inc. (SCAI) aligns sales with buyer processes for complex organizations to escalate their sales and marketing performance. SCAI offers the only companion service to today’s solution-centric sales training methodologies and, by quantifying market perception, diagnoses sales performance, verifies competitive differentiation, aligns market messaging and validates buyer decision criteria.
