Nov-7-08: Luke Hohmann webinar on “Prioritizing Your Backlog for Profit”
What: “Prioritizing for Profit” with Luke Hohmann, CEO, Enthiosys.
When: Friday, November 7th, 2008
This event was part of a joint webinar series with Pragmatic Marketing on Agile Product Management.
Agile product managers (and their Agile development teams) are told to prioritize backlogs based on ROI. In practice, this isn’t possible. Prioritizing for Profit is Enthiosys’s alternate approach. By defining a core set of attributes that include stakeholder preferences, corporate strategy, and specific ways to increase profitability, product managers can create backlogs that support the company’s longer-term goals as well as short-term development needs.
Click to view the recorded webinar.
