Crowdsourcing, serious gaming + prediction markets.
“One of Enthiosys’ original Innovation Games, Buy a Feature brings together participants who are given limited amounts of ‘virtual’ currency, which they can then use to buy product features they deem most valuable.”
“Bringing the game to an online forum and tying it to Borland’s Management Solutions lets product managers funnel thousands of customers into a single collaborative environment and encourages teamwork to determine what new products should be brought to market or what new features should be built into current offerings.”
Press release: “Borland and Enthiosys to Demonstrate “Innovation Games” for BMS at Agile 2008 Conference.”
Borland and Enthiosys just announced their partnership at Agile 2008. The companies have integrated Enthiosys’ Innovation Games into Borland’s Management Solutions (BMS). The goal is to make it easier for product managers to prioritize development work by enabling customers to “virtually” buy whichever product features they consider most relevant.
Enabling customers to actively provide input helps product managers work through the constantly growing funnel of items related to product updates and upgrades. Originally, “Buy a Feature” involved face to face meetings. Taking this activity online enables wider and ongoing customer participation. Implementing a virtual currency becomes a means to help participants compare the relative value of a given set of product features.
J. de Francisco
Chicago, IL 6 August 08
06 Aug 2008 | Source: ConsultaGlobal
