Enthiosys Launches Innovation Games Online
Pioneer in Serious Gaming Delivers Two Online Customer Collaboration Solutions
Mountain View CA, July 13, 2009 – Enthiosys, the leading provider of agile product management strategy and consulting services, announced today the launch of Innovation Game Online at www.InnovationGames.com. Innovation Games® online is a serious gaming site including two real-time online Innovation Games that allow product managers, researchers, and others to collaborate with customers and find what they really want.
Innovation Game Online includes two collaborative games based on Luke Hohmann’s book “Innovation Games: Creating Breakthrough Products Through Collaborative Play.” Buy A Feature Online is the seriously fun way to prioritize serious – and not so serious – stuff with other people. Prune the Product Tree Online is the seriously fun way to visually collaborate in solving complex problems in corporate and product strategy. While these games were originally designed for face-to-face participants, Enthiosys customers requested real-time, online, interactive games that would provide the same benefits as in-person games without the additional costs and complexity of organizing an in-person event.
“We’re thrilled to launch Innovation Games Online,” said Luke Hohmann, Enthiosys CEO. “Hundreds of companies and thousands of individuals have used Innovation Games in person to learn more about their markets and customers. Innovation Games Online expands their reach, and allows our growing online community to interact with customers and stakeholders around the world.”
“Innovation Games look like fun, because they are. But underneath, these are serious tools to collaborate with customers and co-innovate with partners,” said Aaron Williams, vice president, Strategy and Operations, SAP Labs U.S. “SAP has effectively used Innovation Games to discover what members of our ecosystem think and what they want, and specifically how we can design products to meet customer needs. Putting these online multiplies their value to us.”
“VersionOne is an enthusiastic user of Innovation Games Online,” said Ian Culling, CTO of VersionOne. “We’ve gathered really rich information by having customers prioritize features, including surprises about how they apply our products and what’s truly important to them. Just as importantly, VersionOne customers really enjoyed the experience and appreciated the opportunity to influence our roadmap – in less than an hour of their time.”
Innovation Games Online are at www.InnovationGames.com and are free to users who share their results publicly.
About Enthiosys
Enthiosys is an agile product management consulting firm that helps clients achieve business agility: delivering great results as well as great software. As the leading authority on Agile product management, they work collaboratively with clients to gain crucial insights into customer needs, help translate those insights into superior products, and manage products across the lifecycle. Their writing and speaking are helping define agile product management. To learn more, visit http://www.enthiosys.com/.
Media Contact:
Jason Tanner
Enthiosys, Inc.
(919) 740-9678
jtanner@enthiosys.com
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Enthiosys, the Enthiosys logo and Innovation Games are registered trademarks of Enthiosys Inc.
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