April 22, 2009: Collaborating with Customers using Innovation Games®
Scott Gilbert, Enthiosys president, spoke at EMC’s Innovation and Leadership Series on April 22nd.
What: “Collaborating with Customers using Innovation Games®”
Where: EMC, 2831 Mission College Blvd., Santa Clara, CA
When: April 22nd, 5:30 PM – 7:30 PM (6:00PM talk preceded by time for networking)
Cost: Free
Created by Luke Hohmann in the book “Innovation Games®: Creating Breakthrough Products Through Collaborative Play,” innovation games are a series of interactive techniques for getting your customers and prospects to help you create the products they want. Innovation Games can be used to understand customer needs, identify product functionality, learn how customers use products, or help you shape your products for the future.
Attendees learned about this exciting approach to innovation and how it can ensure that involved cross-functional teams feel highly invested in returning actionable results. Scott Gilbert, president of Enthiosys, discussed:
- Overview of Innovation Games & real-world examples
- Collaboration techniques vs. traditional market research
Scott also led the group in a live Innovation Game.
Collaborating with Customers using Innovation Game
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April 18th, 2009 at 18 Apr 2009
This looks like a VERY interesting topic and should be a great session. I have long been intrigued by “serious games” and I an also intrigued to explore to what extend these types of applications can also be deployed in 3D immersive environments, also known as virtual worlds. I plan to attend and look forward to what should be a great session.
April 22nd, 2009 at 22 Apr 2009
I have a great time tonight, nice people and a great presentation. Sheryl, you did an outstanding job!