Pragmatic Marketing and Enthiosys Partner to Create Agile Product Management Curriculum
Two product management thought leaders will jointly develop agile product management training and professional services
TORONTO, ON, CANADA – Agile 2008 Conference – August 5, 2008.
Pragmatic Marketing, the leader in product management training and education, and Enthiosys, the Agile product management consulting company, announced a partnership to create a training curriculum to educate the emerging wave of Agile product managers. In addition, the two companies will team up to offer Agile consulting services. These initiatives will address the product management community’s need to drive Agile processes internally (with software development organizations) and externally (with Marketing, Sales, Finance, customers and partners). [Visit Enthiosys in Booth 858.]
Together, the two companies will create a “Living in an Agile World” community at www.pragmaticmarketing.com/agile with training, services and an online resource center for the increasing number of product managers working in an Agile development environment. Available in the fourth quarter of 2008, the community and associated training curriculum will address current product management challenges such as appropriate product requirements, internal and external communication, time allocation, and role clarity.
“This is a natural combination for product managers seeking solutions for the fast-paced, iterative world of Agile,” said Stephanie Fohn, CEO of WhiteHat Security. “Pragmatic Marketing has trained thousands of product managers, many of whom are now moving to Agile. Enthiosys has been a pioneer in shaping and defining Agile product management for the first wave of Agile companies.”
In addition, the two companies will collaborate on creating an “Innovative Problem Solving” workshop; targeting product innovators who need to know what new product to build, as well as collaborative techniques for discovering customer needs. This training will combine ‘what to build’ insight from “Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs“ and ‘serious gaming’ collaboration from “Innovation Games®: Creating Breakthrough Products Through Collaborative Play.” It will offer a series of techniques for product managers to engage their customers, better understand priorities, and uncover creative product ideas.
“Enthiosys is the leader in Agile product management, defining best practices and organizational models collaboratively with their consulting clients,” said Craig Stull, CEO of Pragmatic Marketing. “They are passionate advocates for the broad strategic role of Agile product managers, both inbound with technical teams and outbound with the market.”
“For 15 years, Pragmatic Marketing has been the industry standard for product management training,” said Luke Hohmann, CEO of Enthiosys. “Their alumni list is truly astounding. As Agile becomes a strategic imperative for software companies worldwide, tens of thousands of product managers will be looking to Pragmatic Marketing for leadership in the shift toward increased customer input and more effective software development. ’Living in the Agile World’ will be an ideal starting point for this transition.”
About Pragmatic Marketing
Twice recognized as one of America’s fastest growing private companies by Inc. Magazine and creators of the best-selling book Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, Pragmatic Marketing provides training seminars, onsite workshops, consulting services, and an online community for technology product managers, marketers and executives. Over 45,000 people at more than 3,500 companies world-wide have been trained using the Pragmatic Marketing Framework, a practical, market-driven approach to creating and launching technology products. To learn more, visit www.pragmaticmarketing.com.
About Enthiosys
Enthiosys is an Agile Product Management Consulting firm that significantly improves the revenue and profitability of companies whose products are based on software. As the leading authority on Agile product management, we work collaboratively with our clients to gain crucial insights on customer needs, help translate them into superior products, and manage these products across their lifecycle. To learn more, visit www.Enthiosys.com.
