Oct-22/25-07: Four Day Agile Product Management class
Luke Hohmann will be teaching a four day class in Agile Product Management. Limited space still available.
When: Oct 22-25, 2007
Where: Enthiosys HQ, Mountain View, CA
Cost: $4480 per student, registration
Who Should Attend: Product managers and directors of product management. Product marketing managers, Project managers and Scrum Masters may also find this course helpful.
Course Overview
Agile Product Management is an intensive, four-day course that provides product managers with the skills that they need to create successful products using agile techniques. Designed by Enthiosys, the leading provider of agile product management consulting services, this course will provide you with the tools to plan, design, build and manage your products throughout their lifecycle.
Agenda
Day 1: Role and Market Foundations
The role & responsibilities of the agile product manager
- Internal and external collaboration
- Managing the offering to profitability
Understanding context
- Product-Release cycle
- Market Lifecycle
- Development process
Understanding market needs
- Secondary research
- Primary research
- Innovation Games® for Customer Understanding
Market segmentation and sizing
Competitive analysis
Technology Management: What you need to know about architecture and why
Day 2: Pricing and Licensing
The Enthiosys Business Model Framework
- Customer Value Analysis: Identifying and Capturing Value
- Type of Value Exchange: The Way You Make Money
- Pricing Model: How Much Money You Make
- Customer ROI Model: Quantifies Customer Value
- Licensing Model: Terms and Conditions of Use
- Enforcement Model: Protection of Rights
- Profit Engine: Driving Sustainable Profits
Participating in Financial Modeling
- For new products
- For ongoing development of existing products
Day 3: Agile Development: Getting the Product On the Shelf
Strategy
- Positioning / Naming
- We’re Number 1
- Agile Roadmapping
Planning
- Release Planning
- Relationship with Roadmap
- Iteration planning
- Risk management
Execution
- Customer collaboration
- Expressing market needs
- Iteration meetings
Tracking
- Burn-up/down charts
- Weekly status reports
- Synchronization charts
Day 4: Agile Delivery & Scaling
Getting the Product Off the Shelf
- Market Collaboration (not market communication)
- Channels and distribution
- Win/loss Analysis
- Sales training and collateral
- Partnering and business development
- Service and support
The Agile Enterprise
- Portfolio Management
- Distributed Agile
- Outsourced Agile
- Expanding and splitting the role
