Jul-23-08: Scott Gilbert webinar on Gathering Market Inputs
Scott Gilbert, Enthiosys president, will join Ryma’s product management webinar series.
What: “Gathering Market Inputs Within Different Product Planning Horizons”
When: Weds, July 23, 12 PM ET / 9 AM PT
Where: register here
These days, product managers have an increasing array of market and customer data input gathering tools and methods available to them. Before selecting the tools and methods to be used it’s important to clearly define the questions and issues for which we seek information and to understand what planning horizon we are focusing on. This discussion will touch on the various goals, questions and techniques used for.
- Finding entirely new product categories (The search for one great new idea)
- Managing existing product portfolios (Market/product landscape and profitability)
- Determining what goes into the product roadmap and next release ( Which top priority things come first?)
Finally we’ll review some emerging trends and tools within the online customer collaboration space that are helping product managers with many of the above issues.
