May-7-08: “Chefs & Grocers” webinar on SaaS
Rich Mironov presented a webinar on May 7th called “Grocers and Chefs: Service-Model Thinking for Product-Model Folks.” This was part of Ryma Technology’s ongoing Product Management View webinar series.
When: May 7th
Download the presentation here.
Download the podcast here.
Download the flash presentation here.
As most new software development moves from licensed software to online Software-as-a-Service, product managers need to conceive of their offerings in completely new ways. Especially for “product” product managers, service models change our basic assumptions about how we build, release, market and support our products.
This presentation frames licensed-versus-hosted software models in terms of grocers and chefs: grocers sell raw ingredients for you to cook, while chefs provide individual meals on demand for their guests. How can we use our real-world food experiences to understand shifts in buying behavior? What new skills and insights do product managers need as they move to Software-as-a-Service? Mr. Mironov will share his own “aha” moments bringing consumer and corporate online services to market.
