Feb-27-08: “Aligning Business Models” Webinar
Luke Hohmann, Enthiosys CEO, is featured in a February 27th Product Management View webinar series hosted by FeaturePlan.
When: February 27, 2008, 12:00pm EST / 9:00am PST
Where: register here
“Aligning Business Models and Technology Architectures”
You’re a software product manager because you love creating great products, not just for the fame and fortune. But you’re not going to stay a PM for long if your product doesn’t make money!
In this talk, agile software product management guru Luke Hohmann will define the seven most common ways to make money with software-related products (and service offerings) as described in his book, “Beyond Software Architecture: Creating and Sustaining Winning Solutions”. Luke will review how each of these influences your architecture, helping you create the right business context so that your business model is aligned with your development effort. Luke will also highlight why you should care about software license agreements, and licensing terms can have a tremendous impact on your business model.
