Prioritizing for Profit

Product managers (and product owners) prioritize their backlogs a lot of different ways. If they don’t keep an eye on business value and revenue, however, PMs can let their products drift away from meeting overall corporate goals.

Luke Hohmann’s often-repeated talk on “Prioritizing for Profit” plus the accompanying spreadsheet, has earned standing ovations – most recently at Agile 2008 in Toronto.