Enthiosys/Pragmatic Agile Webinar Series
Thanks for participating in our joint webinar series with Pragmatic Marketing on “Living in the Agile World.” From here, you can learn more about the services Enthiosys provides, the Enthiosys team, and read what we have written about Agile Product Management in our monthly Product Bytes and agile PM blog.
Below are links to all three joint webinars and related material.
Product Companies Need Product Managers Not Product Owners
Rich Mironov, Enthiosys CMO. See this webinar recorded on October 24th
Product Managers are responsible for the overall market success of their products, not just delivery of software. In the Agile world, a new title is emerging—the Product Owner—which covers just a small subset of the Product Management role.
Watch this webinar or read three related product bytes: Revenue Products need Product Managers, not Product Owners, How Are We Defining Product Owners? and So When Do I Need a Product Owner?
Prioritizing Your Backlog for Profit
Luke Hohmann, Enthiosys CEO, Friday November 7
Agile product managers (and their Agile development teams) are told to prioritize backlogs based on ROI. In practice, this isn’t possible. Prioritizing for Profit is a better approach. By defining a core set of attributes that include stakeholder preferences, corporate strategy, and specific ways to increase profitability, product managers can create backlogs that support the company’s longer-term goals as well as short-term development needs.
Watch this recorded webinar or take a look at three related AgilePM blog posts: Why Prioritizing Your Product Backlog for ROI Doesn’t Work, Developing Attributes for Product Backlog Prioritization and Prioritizing for Profit.
Agile Roadmapping
Scott Gilbert, Enthiosys President, and Jeff Brantley, Borland Director of Product Management, Friday November 14
Roadmapping is a critical planning process, and becomes even more strategic as teams move to Agile. Roadmaps bridge the gap between “our next release” and three year corporate vision so that product teams can address the fuzzy twelve-to-twenty month gap. Scott will present the essential elements of a market-driven roadmap—including segments, market events and rhythms, technical architectures, and release timing and Jeff will talk about how Borland has applied these techniques to their own internal planning.