PDMA Journal Reviews Innovation Games®
In the November issue of PDMA’s Journal of Product Innovation Management, Christina Brodie reviewed Luke Hohmann’s “Innovation Games®: Creating Breakthrough Products through Collaborative Play.”
She noted that “experienced facilitators will have no difficulty using the games and in fact will find these 12 games a useful way to stimulate innovative thinking.”
“By deploying these techniques in a game format, Hohmann creates a sense of play and provides enough structure and coaching so that other process facilitators can make use of… them with the coaching provided. More specifically, the games are meant to help a team identify unmet or idealized market needs, to understand product and service usage and relationships with other products and services, and to shape future solutions. Results may benefit a wide range of areas: strategic planning, the discovery of new opportunities, the development of new solutions and their related road maps, marketing and sales effectiveness, and, ultimately, relationships with customers.” PDMA members can access JPIM’s full online archive here.
