Picking Your Conference
Scott Gilbert and I just spent a some time trying to pick the best time frame for our next Customer Appreciation Day. Our first one was held Sep 23, 2005, and we were thinking that another time of year would be better.
As it turns out, this isn’t that easy. There are a lot of events and conferences during the year, and you don’t want to clash with a conference that you know your customers are going to attend. Picking dates at the end of a quarter are difficult because of end of year financial cycles. Picking a date that clashes with a holiday like Thanksgiving or Memorial Day is a non-starter. Then, you have to be careful of your own family events, like birthdays. And there is no way to pick something that works for everyone, so you have to accept that you’re doing your best.
We decided that for now the middle of September is still the best choice. We may change it, in the future. The experience, though, was helpful, in that it gave us another chance to consider the world through from the perspective of our customer.
