The Art of Product Management: Lessons from a Silicon Valley Innovator
Just published (November 2008), The Art of Product Management: Lessons from a Silicon Valley Innovator collects the most popular of Rich Mironov’s Product Bytes columns from 2002-2008 with forewords by Prof Henry Chesbrough and David Strom.
“The Art of Product Management: Lessons from a Silicon Valley Innovator” is organized into five sections covering start-ups (“Falling in Love”), organizations, Agile and SaaS (“the Almost New-New Things”), getting into customers’ heads, and pricing (“what should things cost?”). It covers many of the meta-issues about product management: “how to think” about PM rather than “how to” do individual PM tasks and projects. I’m hoping that readers will recognize themselves and their daily process struggles in many of these pieces.
With so many readers responding to Product Bytes over the last seven years, assembling this into a book has been a labor of love. Feel free to post comments and reviews here, on Amazon, or read the first section.

September 10th, 2008 at 10 Sep 2008
My friend Rich Mironov is planning a book on product management. I’ve been reading his Product Bytes since 2002… If you’re willing to be a volunteer copy editor or commentator, please download the book and send Rich your notes.
September 11th, 2008 at 11 Sep 2008
I suggest everyone go download a copy of the Art of Product Management. I’m making my way through it right now, and so far – it’s the best book I’ve read on the subject. Well done, Rich!
October 4th, 2008 at 04 Oct 2008
[...] being said, everyone can check it out in PDF and provide Rich with [...]
November 3rd, 2008 at 03 Nov 2008
This book will frustrate anyone new to product management because it’s not really about being a product manager in particular – it’s about being an entrepreneur in the most broad sense possible. The audience for this book is not the product manager associate, as might be expected from the name. Expectant readers will be disappointed – the advice is helpful and the stories are somewhat amusing but the transitions are awful or missing altogether, the introduction and preface are misleading as to content and the total package just doesn’t stand up. I was excited to find this draft online – perhaps my expectations were just too high?
[Note: Dana is right that the book covers higher level issues of product strategy and organizational structure rather than “how to” be a product manager. It doesn’t address the basics. Beginning PMs may want to start with Pragmatic’s Practical Product Management seminar, or Steve Haines/Sequent Learning’s “Product Manager’s Desk Reference”.
I’ve aimed for a more seasoned PM, who may already have some time in product management (or general management) and be wrestling with pricing strategies, organizational design, start-ups versus large companies, etc. My apologies for those who find this off-topic or too general. – Rich]
December 13th, 2008 at 13 Dec 2008
[...] start ups and for large corporate organisations – click here to purchase the book from Amazon or here to read more about Rich and his book The art of Product [...]
May 25th, 2009 at 25 May 2009
[...] this interesting line reading the December issue of Product Bytes from Rich Mironov the author of Art of Product Management. Our goal for scenario planning is not to predict the future, but instead to prepare for it: have [...]