Agile Sales and Marketing
In an earlier post I complained about the relatively myopic focus of proposals submitted to the Agile Product Management stage for the 2009 Agile Conference. I’m excited to report that Teicko Huber of www.focus2grow.com has responded to my challenge, posting a talk on how Scrum-influenced Agile can improve Sales and Marketing. I invite you to look at this talk, and comment.
And, speaking from my position as a member of the Board of the Agile Alliance, please take a moment to search the proposals that have been submitted thus far. While some are quite compelling, others could use more polish. The overall quality of the conference will be improved if more people in our community take a moment to provide feedback to submitters so that they can shape their proposals to better meet the interests of the community. So, take 20-30 minutes, and help us create the conference that you want to attend.
I’ve now got three proposals for which I’d appreciate your comments. They are my very popular “Prioritizing for Profit” talk on how a product manager should approach the prioritization of a backlog based on backlog items that drive profit and avoid ROI prioritization schemes. My second submission, Leveraging Collaborative Ideation and Decision Making Technologies, is a new talk about an emerging class of tools that help distributed Agile teams in collaborative ideation and prioritization activities. My third submission, Agile Requirements Processes: Qualitative Research Results, is an experience report in partnership with Jeff Brantley from Borland Software, in which we will detail the results of original qualitative market research that Borland and Enthiosys conducted on the identification, expression, organization, prioritization, and validation of product requirements in Agile development teams. We learned some new things that we’d love to share with the larger community and we hope that our submission is accepted.
So, comment, and help our community thrive and prosper!
See you at the conference!
