insights-tools
- Getting into Customers’ Heads
Sometimes, at the end of a heroic development effort, we find lukewarm prospects instead of purchase-order- waving customers. How can we get inside our prospects’ heads early in the product cycle so that our “next new thing” meets their needs and desires? Or…paraphrasing Freud’s famous question about women, “What do customers want...
- Avoiding a Ticking B-O-M
In our enthusiasm to get started on software projects, we often jump right into the coding and UI design that make software fun. I’ve done it. A few weeks before final shipment, though, someone identifies a missing item or service that costs the team some sleepless nights – or a month’s schedule slip...
- test
test
- journey of the software professional: the sociology of software development
Luke Hohmann’s first book is for programmers, developers, software managers, students, and anyone involved in the software created on process...