challenges for embedded-software-companies

Companies in almost every industry are discovering that software within their products drives innovation, customer attention and profitability. Examples range from climate control (smarter software improving heating/colling efficiency) to cellular phones (marketed for their latest new feature) to cars (with real-time performance displays, back-up cameras and Bluetooth phone support), digital cameras (able to identify and focus on faces), kitchen appliances (automatically cooking, cleaning, and starting themselves) and complex medical diagnostics.

Customers want their products to do more, and embedded software is how leading manufacturers are making this happen. Even if you firm doesn’t consider itself a software company, your product or service is increasingly dependent on software. You need to get proficient at agile product management to help understand customer needs, architect software for easy reuse, bring solutions to market quickly with critical new features, and price and license your products to increase profitability and protect intellectual property. Enthiosys can help you by:

  • Identifying customer needs. Every successful software product is the result of product managers and marketers who have incisively identified the most important needs of their target customers – whether they are individual users (for personal software), departments or entire companies (for enterprise software). Enthiosys has a proven and proprietary approach to helping you divine your customers’ critical needs. We call it Innovation Games. Learn more.
  • Creating agile product roadmaps. After gaining a deep understanding of your customers’ most important needs, you must have a solid plan that guides how you are going to answer those needs over your product’s lifecycle. What versions, features and benefits should you release to what customer segments and when? We call this developing an agile product roadmap. Learn more.
  • Creating effective pricing and licensing models. Even when product managers possess a great understanding of customer needs and a solid roadmap guiding software releases, their software products struggle or fail in the marketplace because of poorly conceived pricing and licensing models. Many software companies create few pricing and licensing models and expect different customer segments to adhere to them. We help companies determine the optimal pricing and licensing model for each target market. Learn more.

Enthiosys works with software companies of all sizes, from start-ups to the largest global players, to improve their software products and product portfolios.