Business Model Framework (2 days)
Simplistic approaches to technical product management lead product managers to believe that business decisions such as pricing or business models can be made independently of underlying technologies. Similarly, simplistic approaches to product engineering lead technical leaders to believe that technical decisions can be made independently of contextual business issues. In reality business and technology issues and choices are inter-twined in a complex system. The Enthiosys Business Model Framework helps sort through these core issues to help maximize the probability of success with your software related offerings.
Agenda
- Overview of the framework
- Detailed discussion, with examples, of each component of the framework
- Review and wrap-up
Key Learnings
- Understand, in detail, each of the components of the framework and how to apply them
- Understand that information from or choices about one component can effect or limit others
Class Materials
- Presentation in soft and hard copy
- A variety of handouts used to stimulate thinking and apply the materials
- Copy of Beyond Software Architecture
- Copy of Innovation Games®: Creating Breakthrough Products Through Collaborative Play
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