about us

Enthiosys is a management consulting and training firm that significantly improves the revenue and profitability of software companies and firms embedding software into their products. As the leading authority on agile product management, we help these companies plan, design, build and manage their products throughout their lifecycle.

We work collaboratively with our clients to gain crucial insights on customer needs, translate them into superior products, and make other key changes to their product management process. Our approach ensures that your people, products and processes generate sustainable results after we’re gone. Our clients range from Fortune 500 multinationals to technology start-ups, including:

  • Software companies such as SAP, Hewlett Packard, VeriSign, Yahoo!, Trend Micro, Rally Development and Aladdin Knowledge Systems, and

Enthiosys offers a mix of consulting, market research, training and interim management services including:

  • Customer research techniques that identify the right software features and product requirements. For new and existing software products, we identify critial needs of software customers through a variety of market research methods, often surfacing previously unstated needs. Our leading research technique – Innovation Games® – brings together customers with product management, marketering, engineering, support and other key personnel. Clients get direct feedback and ideas from their customers (not filtered by a market research firm), uncovering insights unlikely to found in surveys, focus group interviews or other traditional market research methods.
  • Market-driven product roadmaps help our clients bring the right software to market more quickly, generating substantial income. These roadmaps guide help shape and sequence software architecture, market segment choices, features and release strategies. They provide the missing bridge between strategy and execution, and between technology and markets, Our market-driven roadmaps help software companies synchronize the work of the commercial (marketing, sales, support, service) and engineering (software architecture, development, maintenance) sides of their house.
  • Effective business models for software products, as well as pricing and licensing models that customers will embrace. Combining quantitative and qualitative analysis with our deep software expertise, we help clients maximize the lifetime revenue and profits of each product. Careful business model planning often leads to selective price increases that highlight a product’s value to customers.
  • Training, coaching and interim executives. We not only provide agile product management skills – we teach your managers to master them. In every consulting project, we strive to transfer our agile product management skills to our clients, creating permanent improvement. Product teams tell us that we not only boost the success of their companies, but also their personal careers. Where needed, we provide full-time product managers and executives to build organizations and implement change, then “grow” ourselves out of these interim roles as quickly.

Enthiosys is based in the heart of America’s Silicon Valley.